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| Climate
Change — Adapting to The Impacts, by Communities in Northern
Peripheral Regions |
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Demonstration adaptation project : Adaptation within Destination Åre to changing travel patterns cause by climate change Location: Åre, Sweden The Northern Periphery Program demonstration project will be one part of an ongoing process within destination Åre aiming to adapt businesses and tourism products to the new pressures and opportunities arising from climate change.Åre is one of the leading Swedish winter resorts where the majority of the municipality’s inhabitants are depending on the incomes generated by the tourism industry. Today the largest percentage of the tourists arrive in Åre by car, but what will happen in the future when the climate change has made fossil fuels very expensive? A risk might be that the tourists will not come and visit Åre due to the fact that it is too expensive to get there by car, and instead prefer other destinations, and thus the area might receive less tourists. This indicates that it is very important to speed up the process of developing Åre into a destination where tourists are less dependent on the car. This development should go hand in hand with the ambition to attract tourists all year round.     Changing travel patterns is not an easy task, and in Åre, being a village in the middle of the region of Jämtland, there is a significant car dependency both for citizens and tourists. The need to take the car wherever you go is also deeply rooted in the whole operational set up of the resort. As it is today, Åre has a limited public transportation capacity in the village itself, but you can travel by bus from neighboring villages or towns or even within the region. During the winter season, buses take the tourist from some of the ski lifts to some hotels/cottages, but the service frequency is limited. It is important to note that this adaptation project focuses on adapting to a future need for alternative transportation methods in order to make Åre an ideal resort to travel to when climate change has made fossil fuels a non-desirable source of energy for transportation. This is the project’s main purpose, although it is recognised that positive outputs in terms of mitigation activities will also result from the project.      The demonstration project’s aim is to catalyze and speed up adaptation activities in the core group of about 500 local entrepreneurs/companies as well as for the various additional actors within the tourist destination of Åre. The purpose is that through information dissemination and various activities connected to internal and external transportation in Åre, the project will lead to more tourists travelling by public transportation in the destination itself, as well as an increased awareness that Åre is a village where you cope fine without a car. The project will measure its results in terms of the increase in travelers using public bus transportation. An attempt to trial POD-cars as well as electrical cars in a winter climate will be carried out at the same time as the demonstration project is running (the testing of the POD-cars will be ready and running in the summer of 2009). The demonstration project will use the results from these other activity attempts and the demonstration project results to further enhance the adaptation opportunities among the companies in Åre, as well as the tourists themselves. The demonstration project started in January 2009 and will end in December 2010. Åre was the destination for the Project tourism study tour in March 2010. Project documents: (use http://translate.google.com to translate Swedish documents to English) 2009.07.23 ny EU ÅreElbil - Åre Laddstation och elbilar vid Klimatexpo Station 2009.05.15 ny Åredagen Mix Megapol Arena ÅRE vision 2020 – Concern for the environment 2009.10.08 Klimatscenario MBR Åre - En resa till framtidens Åre – presentation av klimatscenario framtaget inom Clim-ATIC projektet ProjectMonitoring report_Åre 09.09.11_Ian 2009.09.30 ny Klimatscenario KF Åre - En resa till framtidens Åre – presentation av klimatscenario framtaget inom Clim-ATIC projektet 2009.07.23 ny EU ÅreStavrosD ÅreBageri Cafésamtal med EU:s miljökommissionär Stavros Dimas 2009.07.23 ny EU ÅreMinistermingel Energiministermingel vid Klimatexpo Station Åre 2009.07.23 ny EU Åre MiljöministerAndreasC Miljöministrer Andreas Carlgren tar del av snilleblixt uppfinningar 3a_Faktablad Clim-ATIC MAIL Klimatexpo Destination ÅRE - aims at climate smart transportation MiljöoUtveckl No4_2009 - newspaper article Åre 10sept inbjudan Helhetsbilden för kommunikationen, till, från och inom Åredalen, – ett strategiskt seminarium torsdag 10 september, Välkommen till Hotel Diplomat Åregården vid Åre torg 2008.11.24 Arbetsmöte Järpen_ba Arbetsmöte Clim-ATIC - www.clim-atic.org Småftg drivkrafter och hinder fr miljarbete p en alp Annons Clim-ATIC EU Environment planning 90x135mm Helhetsbilden för kommunikationen till, från och inom Åredalen – ett strategiskt seminarium Åre by, el-bilar, destinationsbolaget - transnationellt utbyte inom WP4 projekt i Åre, Sverige Framtidens destination ÅRE – process, anpassning och översiktsplanering 2 Framtidens destination ÅRE – process, anpassning och översiktsplanering Transnationellt utbyte inom WP4 projekt i Rovaniemi, Finland 2 Transnationellt utbyte inom WP4 projekt i Rovaniemi, Finland Konferens Hotell Fjällgården - transnationellt utbyte inom WP4 projekt i Åre, Sverige El Macchino el-skoter, Green Highway och el-bilar Studietur skidområdet - transnationellt utbyte inom WP4 projekt i Åre, Sverige |
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Project
coordinator: UHI
Millennium Institute, Perth College, Crieff Road, Perth,
Scotland (UK), PH1 2NX
Tel: (+)44 1738
877204 •
Fax: (+)44 1738 877018 • clive.bowman@perth.uhi.ac.uk |
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